E! News: Yuna
The special comes shortly after The New York Times described Yuna as a poster girl for young hijabsters. The show weaved through Yuna’s story of her humble beginnings as a student in Subang to an R&B star on the world stage.
The E! News Asia Special was an intensive 360˚ campaign spanning over TV, social media and local events. Strategic partnerships with H!Live, MeleTOP, Astro Ria and Astro Maya made the show explode.
In Malaysia, viewers were offered an exclusive contest and pushed the content further by participating through E! Online’s Facebook Page.